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Category Archives: AEP
Enhancing Insights with Adobe Mix Modeler
Adobe Mix Modeler – designed to bridge the gap between traditional marketing mix modeling and real-time campaign adjustment capabilities Continue reading
Adobe Data Distiller Guide Review
Adobe, a stalwart in the software industry, is not new to introducing solutions that cater to the evolving needs of businesses. Their Adobe Experience Platform has been a comprehensive suite that allows businesses to glean valuable insights from customer data. … Continue reading
Maximizing Marketing ROI with Customer Data Platforms
Customer data platforms enable marketers to harness data and insights to drive personalized, effective campaigns and ultimately maximize ROI. Continue reading
What is the equivalent in Adobe Analytics to record count in Adobe Experience Platform?
In Adobe Analytics, the equivalent to record count in Adobe Experience Platform would be the “hit count” or “request count” for a specific report suite or data source. A hit or request is a unit of measurement in Adobe Analytics … Continue reading
