Category Archives: Google Analytics

Explaining Google Analytics 4

Posted on February 21, 2023 by admin

Google Analytics 4 (GA4) is the latest version of Google’s web analytics platform. It was introduced in 2020 and is designed to provide marketers and website owners with a more complete and accurate understanding of user behavior and website performance. … Continue reading →

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Adobe Analytics and Google Analytics Terminologies [Repost]

Posted on October 26, 2022 by admin

Great resource for Adobe Analytics and Google Analytics terminologies for mapping GA variables to AA variables and vice versa. Original Post: https://yuhuisdatascienceblog.blogspot.com/2020/05/adobe-analytics-and-google-analytics.html When going from an Adobe Analytics world to a Google Analytics world or vice versa, you’re bound to … Continue reading →

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