Tag Archives: google analytics

Explain the Difference Between Web Analytics and Email Analytics

Posted on February 3, 2023 by admin

Web Analytics Web analytics (aka: digital analytics) refers to the collection, measurement, and analysis of data about visitors and their behavior on websites. It provides insights into the number of visitors, their sources, behavior on the site, and which pages … Continue reading →

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Adobe Analytics and Google Analytics Terminologies [Repost]

Posted on October 26, 2022 by admin

Great resource for Adobe Analytics and Google Analytics terminologies for mapping GA variables to AA variables and vice versa. Original Post: https://yuhuisdatascienceblog.blogspot.com/2020/05/adobe-analytics-and-google-analytics.html When going from an Adobe Analytics world to a Google Analytics world or vice versa, you’re bound to … Continue reading →

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