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Author Archives: admin
Promises from a Manager
11 Promises From A Manager to Employees Outlined below is the kind of relationship managers should try to forge with employees who report to them directly. As I see it, the manager-employee relationship should emphasize clarity and trust while also … Continue reading
Science of Persuasion Video
Robert Cialdini, considered the leading social scientist in the field of influence, was initially drawn to the topic because he saw how easily people could step over an ethical line into manipulation or even abuse. His 2001 book Influence, which … Continue reading
Succeeding as a Virtual Team
The earliest virtual teams were formed to facilitate innovation among top experts around the world who didn’t have time to travel. Today teams of physically dispersed employees are more often just a necessity of doing business. Creating and Leading an … Continue reading
Posted in Leadership, Remote Teams, Teams
Tagged remote teams, remote work, virtual teams
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Adobe Analytics and Google Analytics Terminologies [Repost]
Great resource for Adobe Analytics and Google Analytics terminologies for mapping GA variables to AA variables and vice versa. Original Post: https://yuhuisdatascienceblog.blogspot.com/2020/05/adobe-analytics-and-google-analytics.html When going from an Adobe Analytics world to a Google Analytics world or vice versa, you’re bound to … Continue reading
Posted in Adobe Analytics, Google Analytics
Tagged adobe analytics, google analytics
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Adobe Customer Journey Analytics Resources
As Adobe continues to roll out Customer Journey Analytics (CJA), like any diligent practitioner I’ve been constantly searching online for CJA resources, CJA documentation, CJA blogs, etc. This list will be updated as I come across more resources but for … Continue reading
Posted in Adobe CJA
Tagged adobe cja, adobe customer journey analytics, cja, customer journey analytics
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Event-Driven Data Layer for Super Sweet Data Slayers
Data My Layer Please Pedro Mondo Laid it Down like Gonzo …While I cannot be 100% certain, this concept started with this blog post from Jim Gordon. What I can say for certain is that I first knew about this … Continue reading
Marketing Mix Modeling takes the Sexy out of Modeling
Cross-Channel Marketing Mix Modeling, or Media Mix Modeling, is the channel analytics process that utilizes historical info to determine the value of varying marketing strategies on the impact of sales. Historical information like a corporation’s internal data and third-party point of sale … Continue reading
Develop Strong Relationships as a Project Manager
Project Managers know that one of the most important elements in successfully delivering their project is their relationship with your team. Project methodologies, best practices and planning tools are certainly important and are needed for the delivery of successful projects. … Continue reading
Control Scope Creep for a Business Analyst
Picture the scenario: You’re the BA on an implementation project. Everything is going well and milestones are being met. All stakeholders are happy. Then a stakeholder tells you the system HAS to do something that was never planned in the … Continue reading
Business Analyst Glossary
The Glossary below is a great resource for consultants, business analysts, etc. Active Listening Active Listening is a method used to listen and respond to others in a structured and deliberate way. It requires a listener to understand and actively … Continue reading
