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Author Archives: admin
What is the equivalent in Adobe Analytics to record count in Adobe Experience Platform?
In Adobe Analytics, the equivalent to record count in Adobe Experience Platform would be the “hit count” or “request count” for a specific report suite or data source. A hit or request is a unit of measurement in Adobe Analytics … Continue reading
Explaining Google Analytics 4
Google Analytics 4 (GA4) is the latest version of Google’s web analytics platform. It was introduced in 2020 and is designed to provide marketers and website owners with a more complete and accurate understanding of user behavior and website performance. … Continue reading
Explain the Difference Between Web Analytics and Email Analytics
Web Analytics Web analytics (aka: digital analytics) refers to the collection, measurement, and analysis of data about visitors and their behavior on websites. It provides insights into the number of visitors, their sources, behavior on the site, and which pages … Continue reading
Promises from a Manager
11 Promises From A Manager to Employees Outlined below is the kind of relationship managers should try to forge with employees who report to them directly. As I see it, the manager-employee relationship should emphasize clarity and trust while also … Continue reading
Science of Persuasion Video
Robert Cialdini, considered the leading social scientist in the field of influence, was initially drawn to the topic because he saw how easily people could step over an ethical line into manipulation or even abuse. His 2001 book Influence, which … Continue reading
Succeeding as a Virtual Team
The earliest virtual teams were formed to facilitate innovation among top experts around the world who didn’t have time to travel. Today teams of physically dispersed employees are more often just a necessity of doing business. Creating and Leading an … Continue reading
Posted in Leadership, Remote Teams, Teams
Tagged remote teams, remote work, virtual teams
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Adobe Analytics and Google Analytics Terminologies [Repost]
Great resource for Adobe Analytics and Google Analytics terminologies for mapping GA variables to AA variables and vice versa. Original Post: https://yuhuisdatascienceblog.blogspot.com/2020/05/adobe-analytics-and-google-analytics.html When going from an Adobe Analytics world to a Google Analytics world or vice versa, you’re bound to … Continue reading
Posted in Adobe Analytics, Google Analytics
Tagged adobe analytics, google analytics
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Adobe Customer Journey Analytics Resources
As Adobe continues to roll out Customer Journey Analytics (CJA), like any diligent practitioner I’ve been constantly searching online for CJA resources, CJA documentation, CJA blogs, etc. This list will be updated as I come across more resources but for … Continue reading
Posted in Adobe CJA
Tagged adobe cja, adobe customer journey analytics, cja, customer journey analytics
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Event-Driven Data Layer for Super Sweet Data Slayers
Data My Layer Please Pedro Mondo Laid it Down like Gonzo …While I cannot be 100% certain, this concept started with this blog post from Jim Gordon. What I can say for certain is that I first knew about this … Continue reading
Marketing Mix Modeling takes the Sexy out of Modeling
Cross-Channel Marketing Mix Modeling, or Media Mix Modeling, is the channel analytics process that utilizes historical info to determine the value of varying marketing strategies on the impact of sales. Historical information like a corporation’s internal data and third-party point of sale … Continue reading
